How is the competition between eBay, Amazon, and Alibaba Shaping Up?

Alibaba, eBay, and Amazon are among the leaders in the sector of global eCommerce. Because all of this eCommerce giants perform in the same sector so there has been a fierce competition between all of these. As a customer, you can also notice that they are continuously offering a significant amount of
discounts and deals on different products to compete with one another. This competition is continuously helping the consumers to get products at least possible prices.

A large number of festival deals, special discount offers are being offered by the e-commerce stores time to time in which they often offer even 70-80% discounts on the actual price of the products. Such deals are being loved by the online buyers to a great extent.

Negative Aspects of Competition

Besides various advantages of this competition between eBay, Amazon, Aliexpress and various other popular eCommerce stores, there have been several disadvantages associates especially in relation to the sellers of the products. The ample amount of deals offered by these stores is affecting the selling processes of sellers who also intend to enjoy a handful of return on their investments. As the quantity of online purchasers is increasing day by day and sellers are also left only with the option of selling products through these giant eCommerce portals.

The competition among the different online stores is making them offer products at lesser prices as compared to one another. As a result, the quality of products has also been noticed to decline comparatively. Various research and studies have been carried out on online selling and eCommerce among which a research by the University of Illinois revealed that besides all the major positives of eCommerce, the declining quality of products is becoming a negative aspect. One of the major reasons behind this increasing decline in the quality is the lower prices being offered to the customer. In order to enjoy maximum revenue, sellers are manufacturing low quality and cheap goods.

Additionally, the global market of eCommerce has been inclined only towards a few of the stores and therefore individual retail stores are not being noticed at all. As a result, they find themselves forced to sell products through these giants. The competition among the eCommerce stores makes them
sell their products online at very less incentives when they produce high-quality items. As to overcome competition they have to offer their products at lower costs plus upon sale, the commission of the eCommerce platform also ruins their overall figure.

This reduced quality of products is quite alarming for the online consumers who wish to purchase good quality items. Online shopping can give a resounding experience to the customers for whom the price of goods matters more than the quality.

Although these eCommerce stores have certain standards to maintain the quality of products being sold through them, however as a buyer cannot have a personal experience of the item online so, quality of products remains unidentified till the time it is actually delivered to the buyer.

Analysing quality provided by Expensive retail brands

Over the years retail brands have been increasing all over the world and making huge amounts of profits from the sales made.

Expensive retail brands such as Amazon, Alibaba, E bay, Marks and Spencer, Tesco, Walmart, The Home depot, Cotsco, Lowe’s and IKEA have been making huge amounts of profits from selling many types of products to their customers. Retail brands sell a variety of products from clothing and shoes commonly referred to as soft goods to food to appliances to cars to furniture and even art products (Etsy).

Amazon for a fact is considered one of the most expensive retail brand in the world with a value of about 139.29 billion U.S. dollars.

A good quality product should have the following characteristics: it should be reliable, durable, meet the standards provided, able to satisfy the customer, have good performance and stability and able to withstand competition of a substitute.

We can thus say that the expensive retail brands still do provide good quality products based on these features of a good quality product. To explain each of them we can start with reliability; a good quality product should be able to keep on providing the best services for the duration of time it is needed to, for example a quartz watch from Amazon should be able to provide reliable services for a long period of time without losing count in terms of minutes, seconds or hours.

Durability means ability of a product to last long, of cos this does not apply to perishable products as they may have to be kept under special conditions to last long but as for products such as cars and electrical appliances durability is key and retail brands do ensure this happens through provision of manuals and guides on how to best use the product. Expensive retail brands also provide products which meet the standards required as they take a lot of their time and money working on them and also testing their responses in different conditions. Performance and stability is also ensured by these expensive retail brands as the products are often performing at their best as per the given features and customer service provided in a case where anything goes wrong.

A good quality product is well able to challenge its competitors and this is what retail brands do they provide the best and quality product to meet needs and even at times eliminate their competition. Walmart is trying to beat its competitors through developing quality ideas for example developing the tech incubator to win more customers.

Last but not least is customer satisfaction which is by far the most important feature of a product, meeting the needs of a customer is the key to more sales and hence revenue and this is what expensive retailers often use and it can be seen through the good reviews they receive from their customers for example E bay, Amazon and Alibaba usually receive positive comments from their customers and also many referrals to their site.

Companies that ran offensive Advertising Campaigns

Adverting is a big deal in most companies since it is a way of communicating the specs to your products or services to your target market in a bid to convince them that the company has what they need to satisfy their insatiable needs. if a company runs a successful advertising campaign, then they are sure of making an increase in sales revenue. it requires some sort of research and ingenuity to be able to come up with an ad campaign that works out as intended.

The assumption is that all ad campaigns have a sure win when it comes to communicating with the target market but this is not the case as there are some scenarios where a specific advertising strategy from a given company offends the consumer to the point of bad publicity and criticism.

Here are some examples of companies whose ad campaigns were received with negative reviews and comments led to a decline in revenue in sales not because the product or service is unsatisfactory but due to the fact that the advertising strategy was rather unethical.


In 2002, a lawsuit was filed against MacDonald because the plaintiffs believed that there highly ‘deceptive advertising’ was luring consumers to the highly processed foods that in turn led to conditions such as obesity and high blood pressure. The then U.S. District Judge, Robert Sweet declared that MacDonald is not in any way to blame for aforesaid conditions due to the fact that the purchasing power is solely on the consumer and that advertising is an invitation to bid, not an order thus control is on the consumer and not the company. MacDonald won the next appeal but things were never to be the same for with the poor advert campaign came with it bad criticism and bad publicity.

Red bull.

This is also a multinational company whose advertisement ad to be pulled out because it relayed a “blasphemous” subject title. They were forced to stop running an animated advertisement in 2012, where Jesus is heard saying that he did not walk on water but there were hidden stones. This led to the some authorities threatening to ban the ad campaign. Realizing their mistake, they opted to leave out the animated commercial and replaced it with another. Having been aired in South Africa, during the scandal, it never got to be shown in the United States.


Nationwide ran a commercial during the 2015 Superbowl about a boy who was listing things he will never get to do because he would have died in car accident. A voice then says that at Nationwide, they secure the future of the children. This ad campaigns received bad reviews and criticism from viewers. Amobee Brand Intelligence, a research organization , collected data and from analysis found out that nearly 60% of viewers did not like the advertisement stating that it was too deep of a subject title considering that the Superbowl is fun, light-hearted event.

In conclusion, research is the vital factor when it comes to running a successful ad campaign and knowing your target audience will bring the company one step closer to achieving their goal which every business enterprise strives to reach;profit maximization.

10 Times Different Brands Botched a Product or Product Launch

A large company or brand has a greater capacity for risk taking. In spite of the fact that investing thousands of dollars into market research as well as advertising campaigns can result in impressive successes, such ventures may as well turn out to be a blueprint for most miserable failures.

Most firms frequently launch new products in reaction to a successful competitor’s idea. However, such products may fail if they don’t meet the standards of the competing groups. To make out a number of the worst product failure of all time. We now dive deep into the top 10 worst product failure ever.

1. Edsel.

Edsel was released in 1957 by Ford Company with a cost of at least $350 million. Edsel was an attempt by Ford to provide high-end vehicles for clients looking to upgrade. Unfortunately, Edsel was so expensive at the time that it didn’t sell out living the company in a significant loss.

2. TouchPad.

It was introduced in July 2011 to battle out with Apple’s iPad. In spite of the large scale press promotions and events, the TouchPad was an epic failure that was terminated almost immediately after the launch.

3. The Clairol Shampoo.

Released in 1979 by Procter and Gamble Company, the product contained various natural ingredients. Nonetheless, consumers did not like associating dairy with the hair product. The brand sold poorly and didn’t pick sufficient momentum to sustain it in the market.

4. Crystal Pepsi

Released in 1992 by Pepsico, the company sponsored the Crystal Pepsi as a straightforward and healthy diet beverage. However, many of the sales were probably due to curiosity. In the long run, the product did not penetrate into the market hence led to massive losses to the company.

5. Arch Delux

The McDonald’s company spent over $100 million in advertising the product. However, it was too expensive compared to substitute products. The failure was so epic that McDonald’s revised its strategy of introducing pricier items.

6. Zune

The Microsoft product failed to battle out with Apple’s well-established iPod brand. In 2009, hundreds of Zunes froze due to software glitches. Microsoft then abandoned the Zune brand to end the massive losses that had preceded its launch.

7. WOW! Chips.

In an effort by PepsiCo to provide healthy as well as less fattening junk food, it turned out to have unpleasant effects on the body. In the long run, the consumers rejected it because it couldn’t meet their expectations.

8. New Coke.

The Coca-Cola created its first recipe to alter its original flavor in 99 years. Unfortunately, the company lost over $30 million and $4 million in the concentrate of the new formula and testing respectively.

9. The Newton MessagePad.

Launched in 1993, the Apple’s Newton MessagePad met with favorable reviews and excitement. Nevertheless, Newton’s handwriting feature ruined the product and led to its discontinuation in 1998.

10. The Coors Mountain Sparkling water.

The Adolph Coors Company embarked on selling spring water in response to an inclination towards moderate alcohol intake and development in the bottled water sector. Although the venture benefited from the firm’s present bottling logistics as well as distribution, the brand did not sustain the sale of bottled water; consumers criticized the product for using the similar name to Coors beer. As a result, in 1997 Coors revoked their bottled water trademark.

Fantastic Useful Products Coming In 2018

We are already in the middle of the year and before we know it, we’re already facing fireworks and welcoming 2018! We’re sure that 2017 was a good year for you but we’re also sure you’re looking forward to another year ahead and a fresh new start. Every year there’s always something to look forward to, so we took the liberty of making a list of the products and services you should look forward to in 2018.

Keep reading and stay excited because after reading this we’re sure you wouldn’t be able to wait until this year ends.
1. In medicine: A drug is being developed to combat obesity.

You read that right! Scientists have spent years trying to discover ways in which to battle obesity, with many people around the world are in the risk of obesity and the factors that come with it like diabetes, high-blood pressure and heart enlargement, it has been a goal to create a drug to stop the obese numbers from growing. This drug is set to come out in 2018, known to trick your body into thinking that it has already consumed a whole meal and conditioning it to avoid unhealthy food.

2. In technology: We’re set to see a 100 Gigabyte Transfer per Second

You heard that right, a super high speed system is being developed to allow you to transfer as much data in a blink of an eye. This will enable a lot of us, especially those who handle paper works and transfer of files on the daily, to be able to do our work faster, their goal in the coming years is to transfer 1 Terabyte in a single second, but before that let’s wait for 100 gigabyte first. Your movie sharing will never be the same after this system hits the market in 2018

3. Still on Technology: Portable 3D Scanning

This sounds very comprehensive already but this 3D scanning will allow you to capture materials and even people in their exact measurements, making building and infrastructures easier to measure. This will become a big aid to architects and engineers from all across the globe.

This type of Portable 3D Scanning also caters to complex geometries and is also looking into the optical and medical side of the of 3D scanning. This will allow you to see the measurements and perspective at a much clearer perspective without having to figure out the dimensions by yourself. This 3D Scanning will offer more opportunities for photo analysis and medical results.

4. Airlines with Supersonic Jets Will Be Released

Flying will never be the same in 2018, as there is an airline whose name we do not know yet who will be flying supersonic jets in 2018, which will be available in the commercial flight market. This means that now we can skip the long hours of travel and be able to get to our destinations faster than ever before. This supersonic jet is expected to cut regular flight hours into half, making your 8-hour flight into closer 4-hour flights. This supersonic jet will be announced in 2018.

We are sure you’re already as hyped as we are for 2018, for now, sit back, relax and enjoy the rest of the year ahead. For all you know, you might be meeting the enumerated products much sooner than expected.

5 Online Business Trends For 2017

Technology has over the years brought many changes in our lives. Do you remember those days without mobile phones, people use to travel far so that they can pass information. Also in the past buying and selling involved the use of cash money. We use to take cash in our hands to pay school fees and other commodities in life.

Dealing with money directly is something which is always a risk in life as the cash might get lost or you can be easily robbed. Thanks to the technology because it has made our lives easier.

The issue of buying and selling has been changed to something enjoyable and secure. Today with the introduction of e-commerce you can get products and services you need without necessarily having cash in hand. Here are the online business trends in 2017.

1. Social selling

Many people today are using social places and media to either buy or sell their products. Social platforms such as Facebook and 2go are used by many to advertise their goods. Facebook has been doing a lot in promoting the new products and looking for customers. However several networks have been coming out to increase the selling options. They are also expected to increase by the end of this year. As this diversify more goods and services are also expected to be sold worldwide.

2. Artificial intelligence.

Because of the many steps needed in e-commerce many people ought to have a lot in their mind to be able to sell and get products online. If you don’t know how to load a master card, you won’t be able to buy, and if you don’t have a selling platform, you won’t sell. With the new technology people must be smart mentally. After not more than one year many users will have flooded on this e-commerce market hence those with artificial intelligence will maneuver more than others.

3. The use of mobile

Since online business entails the use of the internet, there will be increased use of mobile phones. This is because mobile phones are cheaper as compared to other internet accessing gadgets like the computers and laptops. Also, the phones are portable. The phone market will be full of customers always. Another obvious thing is that most people will be in a position to use their phones as small banks.

3. Payment through mobile.

Because of the no cash system, there are many mobile payments nowadays. Almost all the business are using mobile payments. Many users of smartphones have got the apps that assist them in paying their goods. This has to curb many losses associated with carrying cash in hand.

4. Appropriate marketing

Online business entails keeping of records and information regarding their customers. This assist to pass out the goods to the appropriate customer. They get to the required customer at the right time. This record keeping is also another way of telling how the products and services are being sold. It also assists in what ought to be done to improve their services. Keeping personalized data assist the company concern to understand what is needed to be done in order to satisfy the customer.

5. Increase daily delivery.

Due to increase awareness of the online business services, many people have embraced it hence the delivery of services is not only faster but there are many deliveries made each day as compared to the previous models of buying and selling platforms.

Among many other trends these just but a few commerce trend that is already seen in 2017.

The internal battle of the E Commerce world

E Commerce is the transaction of buying or selling items or services over the internet. The diverse world of E Commerce is increasingly popular and is in constant competition to offer consumers the best prices and speedy delivery. From Amazon to eBay, Shopify to; there is a seemingly endless availability of online retailers offering anything from video games, to attire and home goods.

With a wide array of options, each individual online retailer has begun to take steps toward individuality, or making changes to stand out from the competition. Over the next few minutes I will go over in detail some of the ways in which E Commerce sites are working to draw in more consumers, choosing their services over the service of another online retailer.

Amazon is perhaps the most well-known and widely used E Commerce site out there. It has set the standard for online retailers of all kinds. Recent studies have shown that Amazons dominance is due in large part to the sites personalization options during product searches. It is due to this personalization that online shoppers choose Amazon over Google on a daily basis. While Amazon grows in popularity, other online retailers are working hard day and night to become worthy contenders.

How can other E Commerce sites compete?

Beginning with the online giant known as eBay, different online shopping sites are slowly awakening, ready to compete with Amazon. While many think of Ebay as an online auction house, new owner John Donahoe has bigger plans in mind. For starters he has partnered Ebay with massive retailers like Home Depot and Toys �R’ Us, increasing the availability of different types of products. In addition eBay has made a total of 34 acquisitions over the period of the last five years, with most of them aiming to provide the company and its retailers with the most up-to-date technology available.

While many companies might feel like they cannot even begin to compete with a retail giant like Amazon, this is simply not true. There are a few adaptations you and your company can make to contend.

· Narrow product options – Amazon sells virtually EVERYTHING. Specializing in one or two niches can help set you apart.

· Subscription services are growing in popularity. Utilizing this system will help draw in more consumer traffic, guaranteeing the weekly or monthly sale of products.

· Shipping options should stand apart from other E Commerce sites. Offering options like flat-rate free shipping is likely to please.

· Stellar customer service will not only maintain your current customer base, but by word of mouth it will also attract new buyers.

The bottom line?

While sites like Amazon and eBay currently topple the E Commerce world, it is not impossible for your small to medium online business to throw some competition their way. By simple specializing in what these businesses lack, or picking up where they need improvement, people will start to see a clear difference between your company and the others. Do not hesitate to research these big name retailers to find out what you could do better!

Why more companies are becoming interested in promotional products


Promotional items are always a welcome gift to customers, other businesses and employees. By giving someone in your company’s target market something new for free, your business will immediate generate more attention. You can use these promotional pieces to talk about what the business offers, new products, available services, increase brand recognition and much more. In addition, the promotional merchandise will help to increase the level of trust that your customers have with your business.

After all, if you are so confident in your business and its products and services that you are giving away things for free, why wouldn’t a future customer trust your company? That the business offers, new products, available services, increase brand recognition and much more. In addition, the promotional merchandise will help to increase the level of trust that your customers have with your business. After all, if you are so confident in your business and its products and services that you are giving away things for free, why wouldn’t a future customer trust your company?

The use of promotional products is no different and they are also created with a prospect of marketing. In fact, it is one of the cleverest forms of marketing that has never failed the promoter. The trick of providing customers something free of cost without asking for anything has proved to be the best way to attract the attention of the market.

When you take some time looking online you will likely find a variety of stores from where it is possible to purchase various items designed for promotional purposes. If you are a business owner and you have not yet implemented an advertising strategy with promotional products then you could very well be missing out on a great way to get the word out about the unique products or services that you are selling. Companies and businesses from all over the world have been using this sort of promotional strategy for a very long time now, and the reason for this is because it works.

One of the top ways to promote your business and merchandise company overseas is through the use of promotional items. Whether you are a new company looking to expand your brand recognition or an established business with a new product or service, marketing with promotional items is a cost-effective way to get your message out that can have a long-term return on investment (ROI) for your business.

There are two main focus points for every business sales – customer attraction and customer retention. With promotional advertising, you can learn how to generate more sales leads with Promotional Product in a way that makes sense to your business. For the customers that you already have, you can find promotional items that will keep them around for long-term success.

promotional products can be any regular household item or piece of clothing that has your company logo or idea printed on it. For example, if you were to put your company logo on a T shirt and then sell that T shirt or distribute it free along with one of your sold products, you would then be exposing your logo to other people whenever the person wearing this shirt walks in a busy area. Of course, if you do plan on promoting your company this way you will want to make sure that you find the very best promotional products available.

Discover Some of the Interesting Changes in the Retail Industry

shopping girlfriends 

Retail has no choice but to be dynamic, flexible, adaptive and innovative to keep up with consumers. We’ve moved so far from the idea that retail is all about selling products that we can’t really even see it on the horizon anymore.

Retail, nowadays, is about connecting with a customer and offering them an experience, not just a product. And as consumers keep evolving, the retail industry has to follow suit.

Here are some of the cooler changes we’ve recently seen in the retail sector.

The Omnichannel Shopping Experience

Some retailers are keeping pace with technology and consumers by offering a truly omnichannel experience. This means a consumer can go from channel to channel seamlessly, such as doing research online, testing the product in person at a physical location and finally placing their order online. And throughout the process, the consumer’s preferences are retained, making their shopping experience much more enjoyable.

Online Retailers Are Shortening Shipping Times

More and more people are shopping online and retailers are coming to understand that one of the major points that decides whether someone will order something online or go out to buy it is the delivery time.

For that reason, Amazon now offers same-day delivery in certain cities in the United States, with one- to two-day delivery for the rest of the continental area of the country. It’s likely we’ll be seeing same-day delivery become increasingly common, at the very least from a retailer like Amazon.

Once that happens, brick and mortar stores will lose even more foot traffic, and they should be prepared to find alternative solutions if they haven’t done so already, such as building an online presence.

Retailers Are Focusing More on the Experience

Consumers are no longer just looking to make a purchase. They want an experience. For example, they want to relax and maybe even have a snack or two while shopping.

An increasing number of retailers are starting to understand precisely what consumers are after and, as a result, are offering more than the products they normally sell in their physical locations.

Some retailers are offering relaxation corners where customers can take a small break and even have a cup of coffee and a snack. Other retailers are making life even easier and are offering fresh food, even if they aren’t grocery stores.

Pop-Up Stores Help Build Memories

Consumers also want to build fun memories, which is why pop-up stores are becoming increasingly popular. They tend to show up precisely when they’re needed most, such as around the launch of a movie or around specific holidays, and are a great way for customers to experience a somewhat different shopping experience.

It’s also a great option for retailers because pop-up stores are certainly cheaper than maintaining a physical location all year-round, which is why many online retailers are turning to these types of stores.

The retail industry needs to keep changing and they need to speed up the rate at which they do it because at the moment they aren’t really keeping up with consumer habits and wants. The ones that will suffer most are those with physical locations, especially since online retailers seem to be more responsive and adaptive.